
The Trap of Viral Content: Why Popularity Isn’t Profit
If you spent your morning checking the view count on a trending video instead of your breakfast covers, you are focusing on the wrong metric.

If you spent your morning checking the view count on a trending video instead of your breakfast covers, you are focusing on the wrong metric.

If you spent your morning checking the view count on a trending video instead of your breakfast covers, you are

How many potential guests did you lose today because your website took four seconds to load a high-resolution photo of

If you think your secret sauce or your proprietary marination technique is your greatest competitive advantage, you are mistaken. Recipes

If you are waiting for a massive ad spend to fix your empty tables, you are playing a losing game.

If you are running a 1-for-1 promotion just to hit your monthly cover targets, you don’t have a marketing problem.

If you think your kitchen’s consistency is enough to keep your tables full, you are ignoring the reality of the

If you believe that your brand identity is just a logo and a choice of font, you are leaving money

Stop obsessing over your follower count. Most of those numbers are vanity metrics that never translate into a seated guest

It is a common frustration for F&B owners in Singapore. You spend hours planning Instagram reels, your “likes” are up,

Your restaurant’s website is your digital front door. For most diners, it is the actual “first course,” a sensory preview